LuciteLux® Designer Kit Wins International Marketing Honor
Colorful, versatile and inspiring are definitely words that describe the LuciteLux® line of cast acrylic sheet products. And, what better way to showcase LuciteLux® than with a presentation kit crafted from, and filled with the beautiful product itself?
The kit was recognized for excellence in marketing by the Association of Marketing and Communications Professionals with its highest honor, a platinum statuette, as part of the organization’s International MarCom Creative Awards.
The kit was conceived by Lucite International’s Jane Nash in collaboration with a Memphis-based marketing firm and fabricated by Multicraft.
The kit is clean and crisp, slim like a laptop, but also fun and design friendly with LuciteLux® color samples shaped like a flower, ovals and wavy lines. It also includes an information brochure and fits easily into a standard overnight shipping box.